规划思想,目标是透过飞快数十二遍的挫折来拿到创新

商家四个月会后无处都在讲布署思想,各处都在奋发。大家首领照旧很跟得上前卫的嘛。因在香港理工经贸评论福布斯的简报后“设计思想”在生意中被广大关切和举办起来。前一年美利坚合众国一级商大学已将设计思想(design
thinking)纳入课程系列,俄亥俄州立大学创设D.School等。在JohnMaeda《科学和技术中的设计》年报告,很多大商家和独角兽的创办者或高层里都有设计师在里头,像IBM和麦肯锡前段时间发布了其最高级职业中对设计师的授命。从04年到2016年有当先50家出名规划公司被买断,其中15,16年有26家。可知设计在经贸的赏识,及企划思想的炽热。尽管很火,或者过多人认为她像V中华V、大数目、共享自行车等刚刚兴起的。实际上,“设计思想”(实际也是安插性)做为一种方法已经度过了一段非常长的提高历史了。何不停一下,驾驭一下前身和近况呢。做完桌面探讨后就花了点时间整理了该文,把从工业时期于今影响设计思想的人物做个小介绍,因涉嫌内容实在是太多了,被放上来的,纯粹是看何人耳熟能详,哪些人记录的详实些,不对的地方请指正,感激伟大的互连网,谢谢为规划思想付诸实践的“先烈”们。

作者:Thomas Lockwood, University of Westminster PhD, Integrated design
Management.

一九六〇前 包House的设计思想,人文与挥霍,国际现代主义和PEUGEOT文化

经历工业革命,大萧条和二战后的工业规划。 兼顾功效生产和美学为主的时期。

Design Thinking 概览

陈设思想本质上是以用户为基本,强调考察,合营,快捷学习,视觉化点子,火速概念原型,兼商业分析,最后影响立异和商业策略的更新进程。他的目标是把消费者,设计师和买卖人员构成到成品、服务或购买销售的设计进度上。它是想像今后情景和把产品,服务和体验带到市场上的工具。设计思想术语上来看像是应用设计师的机智和章程化解难题,不管难题是怎么样的。它无法替代专业设计师或艺术和手艺设计,但它是诱发立异的一种方法。

布署思想的几个第3条件:

1.基于现场调研长远了解消费者

2.与用户和复合型团队联手合作,寻找突破性立异、鲜明提高和充实新价值上

3.通过视觉化,亲手体验和神速原型来增速学习,快速取得用户反映。目的是透过火速数十次的破产来获取革新。

4.原型化,可以是概念草图,粗糙的大体模块,或典故角色板,或一组场景故事等

5.互动举行商业分析,是很首要的少数。

彼得·贝伦斯(Peter Behrens)

Peter·贝伦斯,德国建筑师,工业设计的先行者,第叁位当代艺术设计师,是当代人的好手,蕴涵最知名的现代主义建筑师
密斯·范德罗(锲而不舍”少即是多“的建造军事学),勒·柯布西耶(功用主义之父),瓦尔特·格罗皮乌斯(包House创始人),这多人都在他的工作室为她工作过。他是第②个尝试综合工艺和技巧结合的设计师。

Design Thinking / Design management / Design Leadership / Design strategy 的区别

作者的理念是,
设计思想是一种扶助发现非显性的须要或机会,帮衬创设新的消除方案的法子。设计管理偏重在保管和管事人设计团队,进程和安插性产出物(产品、服务、交换、环境和互相)。设计监护人和筹划策略越多着想的是安插性思想和统筹管理的功能及现身物上。

包House:全新设计策略的教诲

1917年格罗皮乌斯在德意志联邦共和国创办包House,是第叁所将贝伦斯的想法应用到高等教学中。密斯是最后一届校长。一九二九年在纳粹的下压力下关闭,高校的设计师们都迁往美利哥,世界世界二战后包House的筹划历史学(平衡艺术、科学、技术、批量生产)引领美利坚联邦合众国的统筹思想,随着那一个人在美利坚同盟国各处落脚,设计的考虑运动也在全美各州开花。

规划思想在商业、品牌,服务统筹,客户体验上

履新使得商业的反差,设计使得立异。

而是大家的难题已远远当先了生意难题,像MIT和印度孟买理工在消除的标题已是系统层面的题目,像大家的食物要求种类,孩童肥胖,急救健康等,作为二个设计师和筹划思考者,有那样的机会去化解这样的难题是多么的春风得意,通过投机能影响和改变社会难点。

设计合作与咨询在美利哥前进起步

一九一七-一九三零时期和包House一样有震慑的U.S.工业和图纸设计师,像 Harley Earl,
Henry Dreyfuss, 沃尔特 Dorwin Teague, and DonaldDesky(都以在United States诞生的),那一个设计师把规划同盟与咨询用在实践上,与包House的指点同步影响着United States的图像和工业规划。

  • 哈利·厄尔 Harley
    Earl
    ,第二位在安排汽车上行使市集细分策略的设计师

    Chevrolet Corvette

  • 雷蒙德·洛威 Raymond
    Loewy
    ,设计咨询升级现有技术产品
    在不改变任何技术下,通过整合美学、材质、创制大大改变特别时期丑陋的家电产品,首个人登上《时期》的设计师。他的宏图不一样于包House的“格局追随功用”(Form
    Follows
    Function),较偏向市镇主义的“方式追随市集”,他曾说过:“当商品在同等的价位和效用下竞争,设计就是唯一的歧异”。他树立及时最大的设计公司,接授设计委托,并以“洛威设计”的名义发布,“洛威设计”在那么些时期是一种卓越设计的表示、销售保障的代名词,这一作法在今日也能见于一些规划公司。

    洛威的“阿汎提”设计草图,1965年

  • 亨利·德雷福斯 Henry
    Dreyfuss
    ,把人因因素做为产品的主干设计
    在其一九五四年的刊登的《Designing for
    People》
    一书中论述了以人为本的规划理念,以人为主干的统筹最早实践者和创办者。

    Designing for People 书中节选

  • 保罗·兰德 Paul
    Rand
    ,将品牌识别与国际主义相结合
    IBM,ABC,FEEDX,西屋、NeXT等视觉系统的设计,将包House倡导的现世格局及企划思想和美学标准,应用到商业服务规划中。

    IBM

ABC

“Design is relationship. Design is a relationship between form and
content.”

  • 乔治·尼尔森查Rees夫妇,为家中和办公室系统规划
    一九四一年George·尼尔森在Herman
    Miller做设计总经理时就把设计思想带进了家具概念设计中,设计师不在单干而是与一群的设计师从系统环境的角度来看产品设计。在这一看法和政策下查Rees和雷·埃蒙斯设计了Eames
    Loung
    Chair。查尔斯平常鼓励工作人士多做试验,他曾说他的期望就是“和那多少个从事于毫无用处的连串的人联手坐班。那样会碰上出新思考的火苗。”

    Eames Loung Chair

Chapter 1 Notes on the Evolution of Design Thinking: A Work in Progress

前进中的设计思想

by Craig M. Vogel, Director of Center for Design Research and
Innovation, College of Design Architecture, Art and Planning, University
of Cincinnati

一九六零-壹玖柒柒 建立统筹执行,设计活动集中

统筹执行在短短的20年时间跨度里,不仅再也定义了安顿是什么,更是表达了它可以用来做什么。那一个相对短但相当密集的级差在中外范围内出生了二种截然不一样的安顿方法。
60时代的美利哥=设计科学
60年份的美利坚合营国,工业规划和产品设计取得的首先小步的升高是正式上从工程和科学区分出来。但她俩并从未走得更远,工业规划依然重大依照可量化,可度量的标题与事件。设计工作室寻常在大学实验室或工厂,不像今天的工作室在城镇里有像咖啡厅一样的装潢。
意味着有像MIT的Fuller建立多学科的奇才团队举行更新。

60年份斯堪的纳维亚=协同安排
在平等期,Fuller差别的斯堪的纳维亚规划,通过约请大学参与筹划研究。这个设计师扮演促进者或指点者角色,每种人和学者到工友或居民共同企划他们想要使用的出品或劳动。开发了不少莫大革新的花色,像Utopia,NJMF,DEMOkratiske
Stryringssystemer,DEMOS等帮扶工人,工会,工作场地,政府部门应对不断变化的条件。
那种工作方法一贯适用于大家以后提的劳务统筹,那种工作章程严重依赖设计师的边做边筹划和引导,使用工具像”Mock-up
envisionment(模拟设想)”,以后圈,社团游戏,同盟原型,人种学领域商讨,社会考察等暴发新想法或革新水土保持。高度加入和佚代,集体商讨。
到20世纪80年份先前时代,因为总结机的推广与HCI(人机交互)的迈入,斯堪的纳维亚的搭档规划终于迈出印度洋赶来米国,被大面积地叫做出席式设计。

PETER BEHRENS: CORPORATE IDENTITY AND BRAND DIFFERENTIATION

Peter Behrens (14 April 1868 – 27 February 1940) was a
German
architect
and
designer.
He was important for the modernist
movement
,
and several of the movement’s leading names (including Ludwig Mies van
der
Rohe
,
Le
Corbusier

and Walter
Gropius
)
worked for him in earlier stages of their careers. He was one of the
first designers who tried to synthesize the two polar positions of
technology and craft.

Peter·贝伦斯,德意志建筑师,工业规划的先驱者,第一个人当代方式设计师,是当代人的高手,包涵最资深的现代主义建筑师
密斯·范德罗(坚持不渝”少即是多“的建筑医学),勒·柯布西耶(作用主义之父),瓦尔特·格罗皮乌斯(包House创始人),那四人都在他的工作室为她工作过。他是首先个尝试综合工艺和技能构成的设计师。

Buckminister Fuller 的不错统筹

壹玖陆零年起在MIT 创意工程实验室助教CADS(Comprehensive Anticipatory Design
Science)。他的实验室应用科学方法爆发设计。Fuller的不二法门成立在工程师、工业设计师、材质专家、化学专家的才女团队的基本功上进展更新。代表小说有:Geodesic
Domestic, the Dymaxion car, Triton city, the “Fly’s Eye” Dome等。

the Dymaxion car

“设计师是汇总了书法家,地理学家,机械师,经济专家和政策于一身。”

The BAUHAUS: A NEW DESIGN STRATEGY FOR EDUCATION

包House:全新设计策略的启蒙

1920年格罗皮乌斯在德创设包House,是首先所将贝伦斯的想法应用到高等教学中。密斯是终极一届校长。一九二七年在纳粹的下压力下关闭,高校的设计师们都迁往美利坚合众国,世界世界第二次大战后包豪斯的宏图艺术学(平衡艺术、科学、技术、批量生产)引领U.S.A.的安顿思想,随着这一个人在美利坚合众国遍地落脚,设计的思考运动也在全美内地开花。

Scandinavian 协同布置

50时代以简单、少、作用性,具有包容性和民主性为特点的完全有别于其余设计形式的Scandinavian设计活动,在北欧国家一贯沿系到昨日。受语言的绊脚石使得这一移动没有记录并传播更广。60时期的Scandinavian协同安插在微机的人机交互和服务规划上有许多的前进。

Chairs at the Danish Design Center, Denmark

COOdysseyPORATE AND CONSULTING DESIGN IN THE UNITED STATES,设计合作与咨询在United States的前行

1920-一九二八里头和包豪斯一样有震慑的U.S.工业和图片设计师,像 Harley Earl,
Henry Dreyfuss, 沃尔特 Dorwin 蒂格, and DonaldDesky(都以在美国落地的),那么些设计师把规划合营与咨询用在实践上,与包House的指点上联手影响着美利坚同盟国的图像和工业规划。

Harley Earl and General Motors: Market Segmentation in the Auto Industry

Harley Earl U.S.第二位在规划小车上运用市场细分策略,1928-1958

Raymond Loewy, Design Consultant: Updating Existing Technology

Loewy merged aesthetics, materials, and manufacturing to transform the
loud and ugly electric refrigerator of the 1920s into a modern kichen
appliance. The consumer response was immediate. In one year, sales of
Sears’s Cold Spot increased from 65,000 to 250,000 units – without any
significant change in core technology.

Henry Dreyfuss: Integrating Human Factors as a Core Component of Product
Design

Dreyfuss developed a more scientific approach to human factors and
integrated that perspective with product aesthetics. “to develop
individuals who will be competent to change their environment to greater
conformity with moral ideals.” This became the basis for Dreyfuss’s
human-centered approach. He expressed those ideas in his 1955 book,
Designing for people. Dreyfuss was a more articulate practitioner of
human-centered design than was Loewy.

Paul Rand and Elliot Noyes: Corporate Identity and the International
Movement

Noyes was educated as an architect at Harvard and studied under Gropius
and Bauhaus furniture designer Marcel Breuer. Rand, for his part, was
heavily influenced by what had come to be called the Swiss Style of
graphic design and helped to build a relationship between Switzerland’s
Basel school of Design and Yale University.

One of the first strategic design decisions Rand and Noyes conceived for
international Business Machines was to reduce its long and awkward name
to IBM. Modern identities, they believed, needed to be easy to read and
pronounce in all applications and all languages. The new logo and
identity system was integrated with an approach to curtain wall
architecture that was applied to the new buildings at IBM, as well as to
the outer panel construction design of mainframe computer systems.

George Nelson and Charles and Ray Eames: System Design for Home and Work

When George Nelson was appointed design director for Herman Miller in
1945, he brought a new level of design thinking to the concept of
furniture design for the home and office.

Modern office buildings were being designed using a systematic approach,
and Nelson saw the interior office landscape similarly-as a potential
opportunity for the application of modular design design systems. Each
individual piece of furniture would act as one in a series of flexible
parts with multiple configurations that would fit the modern open office
that had come into being in the 1950s and ’60s.

The husband-and-wife team of Charles and Ray Eames contributed some of
their most important designs under this new strategy. Both of them
studied at Michigan’s Cranbrook Academy of Art, and both were influenced
by Finnish architect Eliel Saarinen. The Eames lounge chair and airport
seating solution, for Herman Miller, are two of the most influential
design projects of the twentieth century.

The ideas and work of Charles and Ray Eames represent a unique and vital
branch of design thinking. Their work is as powerful and influential as
that of Frank Lloyd Wright; yet they are virtually unknown outside of
the fields of design and architecture.

Herbert A. Simon

Simon在壹玖陆玖问世的人造科学中,给规划贰个新的归类和界限。Simon认为凡事的设计应被视为人造品,是理所当然的对峙面。

“The engineer, and more generally the designer, is concerned with how
things ought to be — how they ought to be in order to attain goals,
and to function.”

“Everyone designs who devises courses of action aimed at changing
existing situations into preferred ones.”

FROM PRODUCT TO ENVIRONMENT AND SOCIAL CHANGE

In 1975 Bill Hannon founded the Design Management Institute(DMI) in
Boston, Massachusetts. This was the first professional organization in
the world dedicated to improving the role of design in business, and
helped to define design management as a new practice.

In 1976 Victor Papanek published his Design for the Real World, asking
designers to see the potential of design thinking for social and
environmental responsibility. He accused designers of catering to the
small percentage of consumers who have everything, while ignoring those
in lower income levels and emerging economies, as well as people with
disabilities.

In 1982, Ralph Caplan wrote in By design that Mahatma Gandhi’s concept
of nonviolent protest was one of the most effective design solutions in
history.

The Nobel laureate Herb Simon stated that there are really two types of
science. One concerns the world humans are responsible for producing(the
science of the artificial), and the other concerns the world in which
humans evolved(the science of the natural).

Science, engineering, and technology factor shifts have occurred in each
decade in the last century, opening new opportunities for designers. The
key ingredient for business success is the presence of both an
innovative 高管 who sees design as an investment, not a cost, and a
strategic design director or consultant who can place the value of the
design at the center of the company. If either one leaves, the value of
design is jeopardized.
把设计作为是投资在,是否开支;设计策略是商店的基本;那两点缺一不可才只怕在前些天及前景变为立异使得的小卖部。

维克托·帕帕奈克 为真正世界安排

1975年
帕帕奈克的《为真实世界布署》给当时的统筹行业投下了一颗大炸弹。帕帕奈克指出自个儿对此规划目标性的新看法,即设计应该为大面积百姓服务;设计不仅应当为常人服务,同时还必须考虑为残疾人服务;设计应当认真考虑地球的有限能源使用难题,设计应该
为掩护咱们居住的地球的有限能源服务。维克多·帕帕奈克对深草绿设计思潮爆发了直接影响,他首次指出了规划伦理的历史观,即设计为什么?在“Pope”设计活动的一片喧嚣的浪潮中,开始有人从统筹理论的角度得体提议“设计目标”难点。那对于当代企划的天伦、现代布署的目的性理论来说,是老大首要的一个源点。正因为有其一源点,日后的统筹理论才现身了更为尖锐的进步。

Chapter 2 The Designful Company by Marty Neumeier

2008 Survey of Wicked Problems

  1. Balancing long-term goals with short-term demands
  2. Predicting returns on innovative concepts
  3. Innovating at the increasing speed of change
  4. Winning the war for world-class talent
  5. Combining profitability with social responsibility
  6. Protecting margins in a commoditizing industry
  7. Multiplying success by collaborating across silos
  8. Finding unclaimed yet profitable market space
  9. Addressing the challenge of eco-sustainability
  10. Aligning strategy with customer experience

A wicked problem is a puzzle so persistent, pervasive, and slippery that
it can seem insoluble.

Business at bottom is not mechanical but human. Today, we find that
innovation without emotion is uninteresting. Products without aesthetics
are not compelling, brands without meaning are undesirable, and business
without ethics is unsustainable. The management model that got us here
is underpowered to move us forward. To succeed, the new model must
replace the win-lose nature of the assembly line with the win-win nature
of the network.

生意的下线不是机器而是人。今日,大家发现创新没有心情是没有意思的。产品不美是未曾可比性的,品牌未曾意义价值是不会有欲望想要的,而买卖没有伦理是不行持续的。

The sure cure for Deming’s diseases, as well as for the top ten wicked
problems, is design. It’s the accelerator for the company car, the
powertrain for sustainable profits. Design drives innovation, innovation
powers brand, brand builds loyalty, and loyalty sustains profits. If you
want long-term profits, don’t start with technology-start with design.

There are really only two main components for business success: brands
and their delivery. All other activities- operations, finance,
manufacturing, marketing, sales, communications, human relations,
investor relations- are subcomponents.

Horst Rittel, “Wicked Problem”的提议者

首批聚焦于规划方法理论的商讨者之一,与她的前辈们差别,他主持人的经验和感受在筹划时的要害。第肆回将气象学引入到体验设计中。

壹玖柒捌-一九九零 第②代设计思想理论的面世

其一时半刻代人们把全部高度创意的设计师与常见的规划区分开来,把那个设计师放在显微镜下钻探,试着找出怎么样让他俩灵感大爆发。在Nigel
Gross和唐纳德Schön等商量员调查讨论这个设计师独立工作时,及集体合作时的设计进度。从社会科学角度他们注意到不管是私有依然国有合营时设计创意最根本的是设计师的盘算情势。那个规划进度的考察为后来其余事情进行创制性思维打开了大门。

Nigel Gross

Nigel
格罗斯在讨论设计艺术在此以前是人机交互领域的商量员。在她的精本《Designerly
ways of
Knowing》
商量设计师的盘算和仲裁方法与其余正规分化的是哪些?那对于创设统筹思想有着很大的震慑。

“Everyone can — and does — design. We all design when we plan for
something new to happen, whether that might be a new version of a
recipe, a new arrangement of the living room furniture, or a new lay
tour of a personal web page. […] So design thinking is something
inherent within human cognition; it is a key part of what makes us
human.”

Donald Alan Schön

唐Nader Schön
背景是MIT的城市规划的教学和翻译家,他的大多数做事在反对60时期的宏图规范的技术性。他付出的自问实践,对于规划过程的中标10分关键。他的工作不仅大大影响了规划,而且影响了集体学习园地。

“The reflective practitioner allows himself to experience surprise,
puzzlement, or confusion in a situation which he finds uncertain or
unique. He reflects on the phenomenon before him, and on the prior
understandings which have been implicit in his behaviour. He carries
out an experiment which serves to generate both a new understanding of
the phenomenon and a change in the situation.”

一九八六-二零零七 服务安排和诸多规划工具的产出

以此时期,设计的限量第四回增添。在90年代初设计的限定从成立人工制品扩展到互相和劳务上。那种转移辅助来自Buchanan的《设计思想中的邪恶难点》一书切磋了安插缓解复杂难点、模糊目的的潜力。
到2002年,亚洲四处的学院和Carnegie梅隆在四方起初上课服务安顿。服务安排的兴起,及复杂难点给暴发新的宏图格局工具提供了好环境,包涵为非设计师和涉企规划的工具。

Donald Norman, User-Centered Design

认知科学、人因工程等布置领域的有名世界。在1990年问世的《平时的陈设性》提议
“UCD”以用户为着力的安顿性。
我们有着的布置应该依据“适合用记”那个大致的概念模型。他的理念的为主是“大家平日生活中的半数以上文化都在条件上,而不是在脑子里”,以用户为基本的主意有利于了解用户的急需和发现错误,并拔取行动解决。Norman的UCD设计思想开辟了新的筹划形式视角。

Richard Buchanan,整合设计

Buchanan 原Carmelo设计大学的管理者,他经过将Rittel和Simon
的理论

Ezio
Manzini的设计执行
相关联,重新研究了统筹在缓解Wicked
Problems中的角色,在一九九三登载的《Wicked Problems in Design
Thinking》
中画了一条规划思想到更新的路线。在事后的关于安排思想的《Design
as a New Liberal
Art》中说设计做为专业的能力是“整合”,或许是因为专业性的缺乏,所以它更有连日各学科的大概。

Design has no subject matter — that’s what make this a powerful
discipline. We MAKE our subject matter.

Liz Sanders 工具伊始者

Sanders,实验心绪学和人类学的PhD. ,Make
Tools
的创设者,是利用设计倪究世界的两驱。后日无数以人为核心的设计和统筹思想中拔取的工具,技术和艺术都足以归入她。她也是搭档陈设工具箱的协小编,对于规划研商感兴趣的人的话,那些是2个实用的指针。

Convivial ToolBox

This human-centered design revolution is causing us to rethink the
design process. In order to drive the human-centered design
revolution, we need to tap into the imaginations and dreams not only
of designers, but also of everyday people. New design spaces are
emerging in response to everyday people’s needs for creativity.

IDEO 融汇者

IDEO

IDEO一九九一年时由三家设计集团合并而成,分别是戴维 戴尔ey
Design(斯坦福教授 戴维 Kelley 成立),Based在London的Moggridge
Associates和在巴塞罗那的ID-Two(两者都以由Bill Moggridge创造), 及 Matrix
Product Design(由迈克 Nuttall
制造)。大致在Buchanan创设统筹思想的同时,IDEO达成了多个商行的相会,在今后的十年发展中,从学界和陈设性执行吸引了一批格外有影响力的人衔预。
与同时代的统筹集团差距,他们还要邀约了人类学,商业战略,教育或平常等不等领域的大方来率领和增添他们设计团队和流程。那一个多学科团队的政策在起头几年后得到了过多的荣耀。
今后她们开头普及设计思想和以人为主干的规划,在d.school推出了教育陈设,撰写书本,并在世上的高等高校实践推广。

David & Tom Kelley

IDEO多少个大家当和教导工作,Kelley兄弟都是畅销书的作者。
他们都擅长设计到集团管理。他们合营的书《立异自信力》,讲述创新创意的观点,协理个人和单位释放潜能,树立立异自信。
赶早前的汤姆Kelley的《革新的章程》里彰显了IDEO立异思想。

“It turns out that creativity isn’t some rare gift to be enjoyed by
the lucky few — it’s a natural part of human thinking and behavior. In
too many of us it gets blocked. But it can be unblocked. And
unblocking that creative spark can have far-reaching implications for
yourself, your organization, and your community.” Tom Kelley

Tim Brown

[Tim Brown]
(https://www.ideo.com/people/tim-brown)IDEOIDEO)的老董和工业设计师,
Brown一直是安插思想和更新的主动倡导者 ,Design
thinking
。他著述了不少对非设计师运用规划思想方面的文章,其中规划变更整个,设计思想怎样变革协会和鼓舞立异。

In order to survive in today’s complex world, organizations need to
generate, embrace, and execute on new ideas. That takes creativity and
a creatively capable workforce. It’s the secret sauce, or in
evolutionary terms, it’s what keeps you fit. Organizations without it
can’t compete.

Jane Fulton Suri

有心境学和建造学背景的IDEO 教母之称的Jane,
一向致力于开发许多IDEO以人为本的设计工具。引用其在IDEO的长河“她支付了移情观察和经验原型的技能,以往被普遍用于产品、服务和条件,及系统、协会和策略的更新与陈设上。”她的书《Thoughtless
Acts?》

显示了第三手观看与统筹灵感之间的涉嫌。她多年来撰文了《Design
Ethics》
的短篇。

Bill Moggridge

U.K.出名产品设计师,工业设计教学,交互设计和IDEO创办者。他以采取人性工程设计理论,同时也是将来产品设计主流理论的开发者。他布置了第1台贝壳式台式机电脑,至今仍是台式机的主流外型。他撰写的《关键设计报告》介绍了互动设计的历史,从Douglas
Engelbart
Will
Wright

Larry
Page

Sergey
Brin

I don’t think that anyone has really told (people) what design is. It
doesn’t occur to most people that everything is designed — that every
building and everything they touch in the world is designed. Even
foods are designed now. So in the process of helping people understand
this, making them more aware of the fact that the world around us is
something that somebody has control of, perhaps they can feel some
sense of control, too. I think that’s a nice ambition.

贰零零贰-今后 设计思想在商贸领域站据了壹个相当重要的任务

从20年前设计思想发轫被提及,经历了不胜枚举的迭代,近年来才拿走确认。
设计咨询公司包含“IDEO”,
数码智能设计公司如“青蛙”,软件设计公司如“思特沃克”,服务统筹公司如“肯定牛”等都在02-08年内外开端调整自身的购销战略,未来已经变为企划行业的超过者。国内的集团转变较晚到了二〇一二年左右才起来调整,像Eico
Design。
而买卖擅长的商行像麦肯锡等,也在二零一五年起通过收购安排集团开展战略性的革命。[科技中的设计\ 2017](https://link.jianshu.com?t=https://designintechreport.files.wordpress.com/2017/03/dit-2017-1-0-1c-1.pdf)
服务统筹领域的腾飞创建了协作布置和参与安顿的新工具和流程。多学科团队的和衷共济企划这一变化打开了中间立异,使设计过程对种种人更透明和卓有成效。除了在布署领域在生意领域也开端运用用安顿思想和搭档企划的举办。Fuad
卢克,Sanders 和Manzini就是那块的先行者。
向包容性迈进的转移。随着智能手机的普及,微软指出要面向丰田的布署,带着空前的包容性去思维和做事[Inclusive\ design\ at\ Microsoft](https://link.jianshu.com?t=https://www.microsoft.com/en-us/design/inclusive)

Alistair Fuad-Luke

Fuad-Luke壹位自称为专业企划主持人、翻译家、作家和活动家,近年来正在授课后来的陈设执行。他的类型强调与社区和私家,社会福得和替代经济系统的盛开,同盟,共同企划。他的书《Design
Activism》
《The
Eco-Design
Handbook》
座谈设计在可持续发展中的功效。

Deborah Szebeko

Szebeko2四虚岁时在英国赤手空拳了ThinkPublic社会设计单位,专门从事公共部门和非政坛社团的安顿与更新。用合营企划重点关切社会难题,他们早就取得了多项荣誉。

We use a mixture of design processes. We’ve got a diversity of
designers, including service designers, graphics designers,
information designers, programmers, marketers, social scientists,
positive psychologists, and even anthropologists. This diversity of
experts bring different techniques related to their disciplines, and
this mixture creates a unique design process — we call it a co-design
process — whereby we capture public views.

Inclusive Design at Microsoft

Kat
holmes微软首席设计CEO,随着智能装备的平常,科技(science and technology)产品应该关切群众,应该向包容性迈进转变。设计性子具有包容,通过辨认排他性,大家可以早先对那多少个在平日生活中与不受欢迎的宏图接触的用户建立起同理心。

Inclusive Design at Microsoft

以能源来源以下:
[1] Thomas Lockwood. Design Thinking (Design Management Institue,
2009)
[2] John Maeda. Design In Tech Report(2016,2017)
[3] Jo Szczepanska. What is design thinking, why do I keep hearing
about
it?

[4] A BRIEF HISTORY OF DESIGN THINKING: THE
THEORY

[5] 戴维·瑞兹曼. 现代设计史
[6] Stefanie Di Russo.Understanding the behaviour of design thinking
in complex environments(2016)
[7] Rikke Dam, Teo Siang. What is Design Thinking and Why Is It So
Popular?

[8] Sean Van Tyne. Design Thinking: A Brief
History

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